Scan for Africa is a healthcare-focused non-profit brand. The goal of this project was to create a visual identity that communicates a non-profit brand whose goal is to bring about equity and balance in the quality of healthcare accessible to Africans, particularly in ultrasound (POCUS). This is in a bid to position Scan for Africa as a non-profit that is enhancing the general well-being of Africans by expanding access to lifesaving ultrasound technology, with a focus on research, education, service, and philanthropy.
Scan for Africa Office Wall Mockup
Scan for Africa Business Card Mockup
As a human-centered non-profit brand focused on equitable and balanced access to ultrasound for Africans, elements representing equity, balance, ultrasound and colourful African geometric pattern prints were combined as the inspiration & direction for the branding.
The logo mark is inspired by the symbolisms of equity and balance. These concepts are visualised by the T-shaped symbol at the lower end of the mark.
This equity/balance symbol also forms the base of an arrangement of elements which depict balance. Almost as though balancing shapes on one another. Put together, however, this arrangement visually shows a human stick figure which connotes the non-profit and human-centered nature of the brand.
Overall, this communicates a non-profit brand that is human-centered with a core goal of bringing about an equity and balance in the quality of healthcare accessible to Africans, especially in the ultrasound technology.
“I hired Daniels for our brand strategy and website because his keen eye for design and detail stood out to me. Daniels did not disappoint. He designed a beautiful logo and website, and continues to be available to make adjustments whenever needed. He also has an incredible ability to make improvements based on client feedback and deliver the perfect product to satisfy your needs. I highly recommend hiring Daniels!”
Art Direction
— Kizo Daniels
Creative Design
— Kizo Daniels
Year
— 2023
My goal is the success of your project, and thus I bring my “A-game” of empathy, creativity, passion and devotion to the table for your project or team.