Mauvelli is a Fashion-Tech company that’s helping the fashion industry and fashion brands in Africa get better and work smarter through technology. The task here was to create designs that would help the brand stand out as a Fashion & Tech company. However, I had to create designs with the “designers for fashion” in mind as the primary target audience. This meant that the designs had to pop and be classy.
Blog Excerpt Template-fashion brand or business
BOB-Journey Template
In creating these design templates, a major consideration that guided my design direction was the fact that Mauvelli’s social media pages would also contain different fashion images (being a Fashion-Tech company) – which usually come in different bursts of flashy and popping colours.
So, the designs had to be clean, classy and minimalist. This would help in achieving a coordinated page amidst all the chaotic burst of colours and images that the designs would co-exist with.
I created and made use of elements that would speak to the designers for fashion (who are their primary audience) while also integrating some visual representation of codes to signify the work Mauvelli is doing behind the scenes as a company helping the fashion industry and fashion brands in Africa get better and work smarter through technology.
The client had such a great experience that she dropped this review – “Designs that Daniel delivered to Mauvelli were on time and of top quality. He pays excellent attention to details and is a patient design consultant who will walk clients through the relevant processes to ensure effective communication. Working with Daniel is always a pleasant and satisfying experience.”
Art Direction
— Kizo Daniels
Creative Design
— Kizo Daniels
Year
— 2020
My goal is the success of your project, and thus I bring my “A-game” of empathy, creativity, passion and devotion to the table for your project or team.